Archive for the ‘Uncategorized’ Category

How Your Pink Tennis Purchase Puts Cancer Charities In The Black

Tuesday, February 7th, 2012

Choose Your Pink Tennis Gear From A Respected Brand

If you like tennis and the color Pink, you can now indulge yourself in some superb tennis gear from a select group of top sporting brands, and help a deserving pink ribbon tennis charity into the bargain. The Pink Ribbon symbol has grown rapidly in popularity and appears on a wide variety of sporting goods, especially golf and tennis. Companies using the ribbon on their product lines promise to pay a percentage of profits or a fixed amount to one of the Pink Ribbon Breast Cancer charities for an agreed period. Though it’s true, that some companies have jumped on the bandwagon, as much in an effort to increase sales as to give to charity, most pink tennis products are supplied by some well known, well respected household names like Wilson and New Balance.

Wilson Give Cancer Sufferers The ‘Hope’ To Overcome Their Illness

Perhaps the best known range of charitable tennis gear is the ‘Wilson Hope’ selection of pink tennis shoes, bags, tennis balls and other tennis accessories. Wilson are at the forefront of ‘responsible’ sports manufacturers with their eco-friendly methods of production. They aim to minimize any harmful effects their business has on the environment. It’s no surprise then, that they’ve embraced the chance to make a positive contribution to the many lives that are damaged every year by this pervasive illness. The ‘Hope’ refers to empowering sufferers to believe they have both the will and the way to conquer their illness. Wilson are noted in the world of tennis for supplying high quality tennis racquets, tennis bags, apparel and shoes to some of the world’s best players like Roger Federer, the Williams sisters and Justine Henin, and some of the world’s finest tennis balls to tournaments like the US Open.

Wilson Pink Tennis Products Deliver Both Style & Performance

Their iconic three racquet ‘Wilson Hope’ pink tennis bags and single racquet backpacks are about the most stylish that money can buy. If you also use a can of the Wilson Hope Extra Duty Pink Tennis Balls for Your Tennis Game, you’ll be making a very powerful statement about your concern for ridding the world of Breast Cancer, whilst encouraging others to take up the cause, and at the same time giving to vital income to charities keen to help anyone affected by the disease. If you’re a woman who really wants to ‘push the boat out’ for Wilson’s chosen charity, The Breast cancer Research Foundation, a pair of Wilson Tour Vision Lady tennis shoes will also benefit the charity and equip you with leading edge tennis shoe technological excellence to rival any on the market, (and they look pretty good too!).

New Balance Are Long-Haul Partners In The Race For The Cure

Speaking of pink tennis shoes, ‘New Balance’ are no slouches in this department too. They’ve been giving money to Breast Cancer Research since 1989. They actually supply the ’760′, the official shoe of the Susan G Koman Race For The Cure, a long established annual walking event in the US to raise funds and awareness for Pink Ribbon Cancer Research and The Susan G Komen Foundation. Susan’s brave fight against cancer ultimately led to the creation of the Pink Ribbon symbol, when, so impressed with her sister’s selfless desire to help others better cope with Breast Cancer during her own fight for life, Nancy decided to carry forward her sister’s wishes on her death. This led to The Susan G Komen Foundation and the ‘Race For The Cure’. During the 1990 Race for the Cure, a handful of participants wore pink ribbons and a few were handed out by the Komen Foundation. Next year, all the walkers were given a pink ribbon to mark their participation. The symbol spread quickly across the United States with the involvement of Self Magazine and guest writer, Evelyn Lauder’s decision to distribute a pink ribbon at all Estee Lauder’s cosmetic counters around the country. Apart from cutting edge athletic shoes, New Balance produce some sporty tops, pants and socks advertising the pink ribbon and your support for the cause. All articles in their ‘Lace Up For The Cure’ Collection will benefit the Foundation by 5% of the retail price. They guarantee at least $500,000 per year.

Reebok, Under Armour And Brooks’ Pink Crusades

Other important brands helping Pink Ribbon charities include sporting shoes and apparel manufacturers Reebok, whose ‘In It To End It’ campaign should provide up to $750,000 for the Avon Breast Cancer Crusade. Top fundraisers during the operation will be rewarded with custom Reebok apparel. Two other notables are ‘Brooks’, with the ‘Brooks For her’ collection, donating 6.25% of the retail price to three worthy Breast Cancer Charities: the ‘Young Survival Coalition’, the ‘Making Memories Breast Cancer Foundation’ and the ‘Fred Hutchinson Cancer Research Center’, and ‘Under Armour’. This rapidly growing American company is fast making a name for itself producing high performance sports apparel, and now has it’s own ‘Power In Pink’ collection to benefit Breast Cancer Charities.

‘Think Pink’ To Help Reduce ‘Pink Abuse’

Though all these charities work hard all year round to benefit Breast cancer Research, October is the month earmarked to draw maximum exposure to Pink Ribbon events. You’ll no doubt notice the ribbon on many products as you shop, not just on sporting goods, but if you’ve time, try to dig a little deeper into just how much of your money will actually benefit which charity, and for how long? There’s been concern recently, due to the proliferation of Pink Ribbon products, that not all Pink Ribbon campaigns are as beneficial as others. The ‘Think Pink’ initiative aims to highlight ‘Pink Abuse’, where campaigns end prematurely though the product is still being sold, where campaign costs outweigh the benefits and where some companies promote Pink products yet are involved in the manufacture of others where carcinogens are used. Don’t worry too much – even an under performing Pink Ribbon product is likely to benefit cancer charities to some degree, but if you have a few moments to spare, just check the percentage of the sale price earmarked for the charity, how long the campaign lasts, and which charity will get the funds. If this isn’t immediately clear, move to the next product, because as with most things in life, transparency goes hand in hand with honesty.

Cheri Britton is the editor of ‘Women’s Tennis Apparel’ and ‘Ball Machine For Tennis’. In her tennis fashion and clothing website, she reviews and showcases the latest styles in tennis dresses, skirts and skorts, women’s tennis bags and shoes. She highlights in particular the tennis dress worn by the best women players on the WTA tour, and has an special fondness for the designer tennis clothing of Stella McCartney for Adidas.

Her new tennis ball machine website is devoted to comparing these mini mechanical devices with regard to price, portability, useability, features and suitability to the individual owner or buyer. Quality manufacturers such as Lobster, Tennis Tutor, SAM. Playmate and Wilson produce a range of models to engage the tennis game of beginners through to professional tennis players. The right ball machine will quickly take your tennis to a higher level, at a time place and frequency of your choosing. Oh, and tennis machines are great fun and fantastic for your fitness as well!

On the odd occasion she’s not working on her websites, Cheri watches more tennis than is good for her, reads, visits places of historical interest and beauty, and relaxes with a pint or two of real ale (or something stronger!)

Article Source:
http://EzineArticles.com/?expert=Cheri_Britton

Part 2 of 5 On The Home Business Set-Up Guide

Sunday, February 5th, 2012

Part 2 of 5 On The Home Business Set-Up Guide

Dear Reader,

These articles will provide a step by step guide on how to start and run a home based business based on my experiences and other home business owners. This is part 2 in a series of 5 articles. They are written in a basic format and where possible main points are summarised in an attempt to be understood by all. I have tried to minimise the technical jargon as much as possible.

So lets jump right in and see what we need to know about starting and running a home based business.

Regards,

Alvin

http://www.parttimeincome.org

I publish Home Business Tips, a fresh and informative newsletter dedicated to supporting people like YOU! If you’re looking for the best rated home business opportunities, latest time saving tools and helpful support from a friend in the business, come by and a grab a F-R-E-E subscription today at: http://www.parttimeincome.org

Legal Structures

The legal structure of your business is very important as it is a function of liabilities and tax deduction. The most common structures are:

§ Sole trader

§ Partnership

§ Company

§ Trust

Sole Trader

When you are a sole trader you are personally responsible and liable for the business and its activities. Commonly you may start out as a sole trader, and as you expand, you will need to seek out partners or investors. Your accountant is the best person to advise you if this is the best structure for your business.

Partnership

This arrangement is where you and your partner are liable for anything related to your business. It is a very good idea to get a solicitor to write up a partnership agreement to avoid disputes down the track.

Company

This is a legal entity liable for the debts it incurs and paying tax on income. Your accountant can help you set a company up, or you can buy one off the shelf, which may be more cost effective.

Trust

Depending on your personal circumstances, and the country you live in, trusts can be useful in business and estate planning. They can be quite complex, and again, your accountant is the best person to speak too.

Registering Your Business Name

You can operate a business under your own name or register a business name. Registration of a business name allows you to operate under that name.

Select a name for your business that describes to your customer what you do. A descriptive name promotes and advertises your business more effectively.

Licences And Permits

Depending on your municipality, you may need licences and permits. Do the right thing and check with your local council. Doing the right things now will save you a lot of unnecessary leg work later.

Insurance

Often overlooked, insurance is an important part of your risk management plan. There are two types of insurance: general insurance for loss/damage of assets and risk insurance which is your personal insurance cover.

Ensure your business insurance is separate to your personal insurance.

To establish the type and amount of insurance you need for your home based business, check with an insurance broker.

Managing Risk

You must have a risk management strategy for your business. Your SWOT (Strengths, Weakness, Opportunities, Threats) analysis from article one, will show what could expose your business to loss and what actions to take to reduce that loss.

Marketing

As a home business entrepreneur, you must understand what your customers want and give it to them. You must strive to have a service or product that meets and excels your customers needs and expectations. This is what makes them come back to buy from you, and this is how you grow your profit. Try and think like your customers and you will find they want:

§ Satisfaction

§ Value for money

§ Performance

§ Reliability

§ Presentation

Don’t confuse marketing with selling. In a home based business, marketing is much much more and involves all aspects of the business- pricing, advertising, customer service to sales.

Marketing Mix

Communication with your customers is essential and develops the framework for your marketing strategy. You must tell your customers these important bits of information

§ Product- describe it in full detail, its special features and of course how it will benefit the customer

§ Price – explain your pricing strategy, don’t forget to consider your costs, discounts you will offer, payment policies

§ Promotion – choose the most effective for your type of business. If you don’t know, think about what you would prefer if you were the customer. Eg: telemarketing, flyers, e-mail campaigns

§ Place – what place will your product be so customers can find it and contact you. How will you deliver the product to your customers? You may need to consider getting a website.

Your Business Image

Even though you are running a home based business, make sure your office is comfortable and professional in appearance. Your website also needs to project the same kind of professionalism

Location

Your home based business needs its own dedicated area. Very often the living and working areas muddle into one, not allowing you to distinguish which is for work and for play. Keeping these separate is essential for running a home business. You must ensure that all family members understand this too.

A telephone is essential in your home office as it will be the first point of contact with your clients. Installing a second phone line separate from the personal line is essential along with a cell phone, answering machine and a pager. Talk to your telecommunications company, very often they have some great packages suited to small businesses.

Furniture And Equipment

Choose furniture that is comfortable and professional. This helps distinguish this area from the rest of the household.

Your office needs equipment and here are a few to get you kick started:

§ Computer

§ Chair(S)

§ Desk

§ Fax machine

§ Filing cabinet

§ Mobile phone

§ Telephone

§ Heating/cooling

§ Lighting

I hope this article has set you on the path to create your own home based business and empower you to reach your financial destiny.

In the next article, I will cover some of the ins and outs of operating a small business from home.

I Am Making As Much Money Part Time From My Home Business As I Was Working Full Time In My 9-5 Job. Want To Hear My Story? http://www.parttimeincome.org

I publish Home Business Tips, a fresh and informative newsletter dedicated to supporting people like YOU! If youÂ’re looking for the best rated home business opportunities, latest time saving tools and helpful support from a friend in the business, come by and a grab a F-R-E-E subscription today at: http://www.parttimeincome.org

Article Source:
http://EzineArticles.com/?expert=Alvin_Narsey

Are Team Sports Right for Your Special Needs Child?

Sunday, February 5th, 2012

Although all kids are different, I will share with you my views on sports and kids with special needs.

If your child is having difficulties socially in school, you may be tempted to sign him or her up for basketball or soccer with the other kids.

You know your child better than anyone. Just be sure that you’re setting your child up for a positive, rather than a negative experience.

The things I have heard from Coaches about kids on their team would make you spit nails.

“Oh, he’s an awful player. He’s got some kind of disorder or something.”

“I hope he doesn’t sign up next year.”

And, the parents in the stands are just as bad.

“What is wrong with that kid?!”

“Put him on the bench.”

And, that was all heard in reference to kids in the regular 3rd – 6th grade classes. I know. It made me sick, too.

Now, I’m not at all saying that team sports should be avoided. Just make sure you know who will be coaching your child, and make sure that he or she is someone who you want in charge of your child’s self-esteem for the next few months.

There ARE wonderful coaches. Coaches who understand the impact they have upon children and make sure that it is positive. And, of course, there are special camps and organization with coaches trained in encouraging and training special needs kids.

However, if team sports are not your child’s strong suit and he or she gets very stressed or has that “lost” look while participating, then here are some alternatives:

Camping as a family

Going on Long Walks with You

Bike Riding (go on bike trails if you are concerned about safety)

Playing Tag

Swimming

Going to the Park (just being a kid!)

Karate (again, make sure the people in charge of the facility are warm, loving, patient people, before signing on the dotted line)

Each of these activities will help strengthen your child physically and give him or her the benefits of self-confidence as well.

Yes, all kids need to be physically active, but at what cost? Surely not at the cost of feeling like they aren’t good enough. Don’t feel pressured into pushing your child into a team sport that may do more harm than good.

Alexa Simmons invites you on her journey to learn about Asperger’s Syndrome. Visit http://www.aspergerresources.com – where you’ll find a growing collection of information to help you and the child you love. For activities to spend time with your child, she recommends http://www.ShowKidstheFun.com

Article Source:
http://EzineArticles.com/?expert=Alexa_Simmons

Buying a Used Car? Sixteen Tips on How to Keep From Getting Ripped Off

Wednesday, February 1st, 2012

Do you want to buy a quality used car but are afraid of getting ripped off?

You’re not alone, and for good reason. Used car sales are far and away the most lucrative segment in the auto industry in terms of commissions that the sales people and dealership makes and therefore, the GREED factor comes in when selling cars is concerned. The potential for being taken advantage of increases for the unwary and uninformed car buyer.

Having said that, there are still quite a few honest, credible used car dealerships out there and if you are prepared with some of the tips in this article, then you can drive off with a nice, clean used car AND a good deal.

There are TWO basic types of Used Car Dealerships you need to know how to differentiate between the two.

1. Your garden variety of used car dealerships that most towns and cities have almost everywhere. These dealerships, generally sell cars bought at local auctions or were higher mileage cars bought form a local dealership, or taken as trade-ins on their lot. Generally speaking, you won’t find the latest models with the lowest miles and still under warranty. What you CAN find are clean reliable cars, maybe with higher miles that you wouldn’t find at a brand dealership, but often lower prices. The typical used car dealership has nowhere near the overhead of major dealerships so, their gross profit margin – the difference in costs they have in a car and what they can sell it for — can be lower, thus, ideally, saving you some money.

Most of the better used car dealerships offer financing and warranties for all their cars at an extra cost, of course. Some, but not most have a place to service their cars before putting the car on their lot. You need to make sure whatever car you are looking at has at least had an updated inspection.

Used car dealerships can be a great place to find a good car, BUT, be careful, some of the cars can be rough around the edges and you need to know what to look for and how to look at a used car.

2. Your automobile dealerships that sell new and used cars. Usually, these dealerships keep a selection of what they like to refer to as “pre owned” or even “certified pre-owned” vehicles and they usually spend more time on the prep of the car before it goes on the lot. They have a shop and certified technicians to go over these cars and make sure these cars are in good shape. Especially the Certified Pre Owned cars need to look and run close like new. All of this does, of course make the Brand Dealership Used cars priced on the higher end. Be ready to haggle!

Buying a used car or “pre-owned” car can make a lot of sense regardless of where you buy one.

Any new car will drop 25 – 40% once it drives off the lot. In this day and age of better cars and cars lasting over 100k miles, used cars, especially almost any Japanese car, can last to well over 200k miles and you get an even better price. Again, make sure the Car Fax checks out!

BIG MYTH: “When you buy a used car, you’re buying someone else’s problem”Not necessarily so. Many used cars are lease turn ins. Many used cars the owners simply out grew the car or, like so many people on the road, they just like to trade cars often and change cars like underwear!

Following are some tips on how to maneuver through the sometimes shark infested waters of used car dealerships.

1. Know what you want. Or at least, have an idea. Do you want an economy car? A luxury sedan? An SUV? You will find a good selection on some of the many Used Car lots that dot our landscapes. A good way to shop discreetly is to shop online. Compare similar models and makes.

Check Consumer Reports for Best Used Car deals or the Kelly Blue Book online.

2. What will it cost? Once you have an idea of what you want, get an idea of what it would cost. The most popular and the oldest service is Kelly Blue Book. At KBB, you can select practically any model, make and year of vehicle and get a “good-better-best” price, depending on the vehicle condition and various features. With KBB, you can get a general idea of pricing or even narrow it down to specific features. For instance, if that cool sports sedan you’ve spotted at a lot has leather upholstery and alloy rims vs. cloth seats and wheel covers, then you’ll pay more for the leather and rims. Also, you MUST know what the mileage on the car you are interested in. Cars with over 100,000 miles automatically drop in price compared to similar cars with under 100k miles.

3. Get a Car Fax report! A Car Fax report provides the detailed history of practically any vehicle on the road today.. To do this you need to accurately write down the Vehicle Identification Number (VIN).

A Car Fax report will tell you a LOT! It will tell you important stuff like: Has the car been wrecked? Total loss? Has the car been in a flood? Are there any recalls? Has the air bag ever been deployed? Has this car been “salvaged”? Has the car been inspected annually? How many owners and where? If the car you are interested in has been through several owners, that could be a red flag so pay attention to the number of owners in the past.

These are important things to know before even taking a test drive! You can get the Car Fax yourself, or ask the dealer to present you with a recent Car Fax Report.

NOTE: Any good used car dealer ship will likely have one on file and gladly show it to you.

IF this dealer Fancy Dances around this issue, then move on!

4. Visually Inspect the Car yourself! Walk around it and look at the fit and finish. Not all wrecked cars will be reported, but if you see uneven spaces between the doors, and hood and fender, then watch out! Check for “over spray”. If the car was repainted, it may not show up on a Car Fax either. Look around the black moldings, and exterior fittings like headlights, door handles, etc. If you see “over spray” it likely means the car has been repainted. Now, for a car older than 10 years it could be perfectly reasonable to have a re-paint. Just try and find out who and where the work was done.

5. Look Under the hood. Even if you are clueless at what you are looking at, do this anyway. Is the engine clean? Is there mud on the inner sides? What do the battery cables look like? Clean or corrosion built up? Not good if the engine area is not spotless and had a good steam cleaning.

6. Check the oil and all the other fluid levels. This seems obvious, but still, you want to know if the oil has been changed and the fluids – brake and transmission — are topped off. If any of these levels are low – RED FLAG!

7. Inspect the tire tread. A method for checking tread depth is to insert a penny in one of the grooves with Lincoln’s head upside down and facing you. If you can see the top of old Abe’s head, it is time to replace your tires and make sure the dealer knows this is a concern. At the bargaining table, you may get a new set of tires!

8. Inspect the wiper blades. Normal wear and tear on wiper blades are common, but if you are buying this car from a dealership of any kind, you should have fresh wiper blades.

Once you’re satisfied that the car you are looking at is worth of your attention, THEN and ONLY then take if for a test drive!

Next step Test Drive!9. The salesman may or may not give you some BS about him driving the car off the lot and down the street some distance to switch for “insurance” reasons. Not true! They want to keep as much control over the process as possible that’s all.

There are several things to look and listen for when starting out:

10. Start the engine with the window down so you can HEAR and SEE what its like.

Is the muffler quiet? Is there smoke blowing out?

11. Assuming you are in an automatic, move the transmission back and forth between the gears,

“P”, “D”, “R”, “N” etc… does if shift easily? What does it sound like when you put it into the drive gear? If there is a CLANK sound, look out, could be trouble!

12. If it’s a manual drive, make sure the gears shift easily from one gear to the next. Test the clutch.

Is there a lot of “play” when you press down before the clutch catches? If there is “play” then the clutch could be worn.

13. Driving. First, get into an open stretch and accelerate as fast as possible. Is the acceleration smooth? Does it hesitate or halt or stop? Not good!

14. BreakingNext, apply the brakes firmly but don’t slam on the brakes. Does the car swerve to the left or right? If so, could be alignment problems. Not good! How far does the brake pedal go before engaging? If a lot, then the car may need brake work. If it goes to the floor, then you have real brake problems.

15. Interior Controls.Does the Air Conditioning work and blow cold? Is the heater working? How’s the stereo?

Do the power windows roll up? Do the crank windows roll up easily?

Do the locks work? Make sure you take the time to learn about the interior aspects of your potential next car.

16. Take the car for a good drive! Have fun! Crank up the stereo! Bring along a CD to play!

Drive in traffic as well as on an Interstate Highway if possible. Listen for any unusual noises or loudness. Accelerate and brake frequently to test the car’s responsiveness.

Okay, you took the Test Drive, you think you love the car, now what?

Make sure you have paid attention to steps 1, 2 and 3. Demand a Car Fax report. Always seriously pour over the report as if you were preparing your Last Will and Testament.

NEVER let the sales person know you are totally thrilled with the car or in any way desperate for a car. This opens up an opportunity to be taken advantage of.

Also, if you want to trade your old ride for a new one, NEVER tell the dealership you intend to trade up front because this can skew the numbers you are being offered. You ALWAYS want to know what the car will cost BEFORE the trade!

It goes without saying you need to be ready to walk away from any deal you are offered. If it smells fishy, it probably is! DO NOT let your emotions get the best of you! There’s always as good or better car out there with your name on it!

In summary, be like the Boy Scouts whose motto is: “Be Prepared” and you will likely find a good car you can live with for several years or more.

J Gary Dean is an author and videographer in Greensboro NC. Also, a former used car salesman himself, Mr. Dean brings a unique perspective in the area of buying a used car.

Visit his website:

[http://www.NCInternetAdvertising.com]

or his blog:

[http://www.WhoIsGaryDean.com]

Article Source:
http://EzineArticles.com/?expert=J_Gary_Dean

Taking the Plunge – Snow Skiing Tips for the Beginner – Part 1

Wednesday, February 1st, 2012

Remember the Peter Stuyvesant cigarette ad they used to show in the movie theatre … the one with the beautiful models playing in a winter paradise of crisp clean snow, wide open spaces and the commanding presence of the mountains towering in the crystal clear air? (I know I’m showing my age, but bear with me a moment.)

They (the cigarette company) were hell bent on showing you the lifestyle of the rich and famous and making you wish you had it… Well, snow skiing is one of those recreational activities that takes you one step closer to living the Lifestyle!

So here is a short guide to Snow Skiing for Beginners.

Tip # 1- Get Some Lessons

You’ve made the decision to boldly venture where you’ve never gone before – balanced precariously on small slender pieces of wood & metal on a slippery surface that will get you all wet. Sounds simple and easy enough, but it takes a lot of courage to get out on that limb for other people to see just how green you really are. But even one lesson will build your confidence, lessen your fear and help you appreciate the grace and beauty of cross-country skiing.

It’s essential to take a lesson early in your skiing career to help you get the basics such as balance, control and stopping under your belt on a flattish surface before you take on the slopes. You won’t get all of it down pat in the first run – you’ll slowly apply and perfect them as you continue – but being aware of them will help you gain confidence. Skiing is a confidence sport – the more confidence you have in your own ability, the better you’ll be able to cope with what the slopes throw at you!

And you don’t need to fork out the big bucks for private lessons either. Lessons in small groups help you learn from other’s mistakes, not to mention building camaraderie with other newbies like yourself.

Most Ski Resorts offer beginners classes so be sure to check it out with your chosen ski resort and reserve your spot in the first class on offer on the day you arrive.

Whether you’re a total novice having never ventured onto skis in your life before or been on the slopes a couple of times, regular lessons in your burgeoning skiing career will help you to improve your skills, correct any bad habits you might have picked up and set your skis on the path to total enjoyment and freedom.

Remember, speaking to experts and more advanced students is still the best way of getting all the practical info you need.

Yolande runs the site [http://www.skiingtips.org] which is a collection of skiing tips from the Beginner to the Expert Skiier. To read part 2 in this series, please visit Snow Skiing Tips for the Beginner [http://www.skiingtips.org/Taking-The-Plunge-Snow-Skiing-Tips-For-The-Beginner-Part-2.php]

Article Source:
http://EzineArticles.com/?expert=Yolande_Korsten

How to Select Hiking Boots For Any Type of Excursion!

Friday, January 27th, 2012

When you’re getting ready to buy a pair of hiking boots, there’s a lot to consider in order to make sure the shoe has the features you need to get you where you want to go safely and comfortably.  Different styles of hiking boots are necessary depending on the type of excursions you’re planning.

First, What Are Your Options? Currently, the 3 basic styles of hiking boots are:

  1. Low Cut Hiking Shoes: Resembling a beefy sneaker, a low cut hiking shoe is great for many types of moderate hiking excursions. They can also be the perfect water hybrid shoe when made of quick drying materials and they’ll also provide descent traction.
  2. Mid Cut Hiking Shoes: This style of hiking shoe falls right about mid ankle, providing more support than low cut hiking shoes, but allow for more ankle movement than hiking boots. They can be safely worn for some backpacking and most hiking trips.
  3. Hiking Boots: Full height hiking boots are essential if you’re backpacking for any extended length of time or with a heavy load because of the support they provide for the ankle. A good quality hiking boot usually lasts a long time and provides excellent traction on most any terrain.

Now you know the basics about the different styles available, but, how do you know what style of hiking boot or shoe is right for you? Ask yourself the following questions about the ways in which you will typically use your hiking shoes, then, you’ll be able to choose the right style and qualities to create the perfect hiking footwear for your journey.

What Are You Planning to Carry?

If you’re planning to carry anything more than a day pack on the majority of your hikes, consider the weight of what you’ll have in your pack before choosing a pair of hiking boots or shoes.

If you have a really heavy load, say 40 – 50 lbs or more, ankle support is essential. Some hikers find ankle support essential no matter what amount of weight they carry, but others feel that you can still have a safe and comfortable hike in mid cut hiking shoes when you’re carrying around a 45 lb load or less. If you’re carrying less than 25 lbs, then you can also safely explore the available options in low cut hiking shoes.

Do You Want Your Hiking Shoes to be Waterproof or Quick Drying?

For many, the automatic response is “of course I want them to be waterproof”, but, if you get waterproof boots (usually made of Leather or Gore-Tex) wet above the ankle line, or the waterproof membrane becomes damaged your feet are usually soaked for awhile because these materials are heavy and take time to dry.

The alternative to a heavier waterproof hiking shoe or boot is a pair of hiking shoes made out of quick drying material. If you’re going to be faced with higher water (above the ankle) on a regular basis, your feet are going to be getting wet regardless, and a quick dry material may be of a greater advantage to you than a waterproof boot

However, if you’re just puddle hopping or crossing low level streams for the most part, the water proof boot or shoe will get wet much less often than a quick drying one; which will get wet no matter the height of the stream, the dew, the mud, etc.

What Type of Terrain Will You Be Hiking On?

Do you normally hike semi maintained trails in the town forest, or are you on a quest to climb all the 14ers in Colorado? The terrain is a very important aspect of picking the right hiking boot. You will obviously need more ankle support as the intensity of the terrain you’re hiking increases, but traction matters also.

If you encounter mud a lot in your area (or where you’re going) you’ll want to look for tread that is soft and releases mud easily. An awesome hiking shoe with not so awesome treads quickly becomes a lead brick when hiking through mud.

Also, if you end up hiking on terrain (like desert canyons or high mountain peaks) that is notoriously gravelly or filled with loose rocks, a step can easily become a slide and quality traction as well as ankle support is essential to help prevent this and keep your hike safe.

Within these main questions, you’ll also have to ask yourself what type of material you prefer for both the outside and inside of your boots, as well as color, and style. But, if you answer these basic questions before you purchase anything, you’ll be able to easily select the best hiking shoe or boot for your style of hiking. This way your hikes can be safe and enjoyable to both you and your feet!

When you’re in the market for new shoes, make sure you always get the best deals possible by using a shoes.com coupon [http://www.discountspies.com/shoes-coupons/]. These discount codes will help you save a lot of money and make it possible to get all the hiking boots, dress shoes, running shoes, etc you need without putting a strain on your wallet.

You don’t have to stop at shoes though. To find coupon codes and promotional offers for most anything you’re buying online, just visit DiscountSpies.com [http://www.discountspies.com].

Article Source:
http://EzineArticles.com/?expert=Ginney_Harris

Why Fashion Shows Are Reaching Out To Everyone And Not Just The Elite

Monday, January 23rd, 2012

Now I’m sure that you know what a fashion show is but have you ever been to one? Most of you probably think that fashion shows are only for the rich and I will admit at one time that was mostly true but of late I have seen that change immensely. These fun functions have been geared more for the Rich at “Heart” as well as the Rich of pocket book. So if you enjoy fun, fashion and your own piece of the fashion world then get out and partake in one.

“Why should I attend a fashion show?” Well you don’t exactly need a reason to attend one as long as you remember that they are for everyone and anybody. And if your feeling uneasy and have a fear of the unknown join some friends and attend one or better yet go alone and gather up the fashions for you while making new friends. Need other suggestions, read on

You may not wind up making any purchases from the numerous designers carrying their latest trends but one thing for sure is you will learn what is popular and selling. And this alone is a great reason to attend especially if you own or run a clothing store, fashion store or even a clothing accessory store. You’ll want to make sure your stores are selling what is selling nationally and locally and stocked with the latest fashions. Attending any fashion show can help improve your business, by becoming the store that is sought after for stocking the styles and fashions most wanted in your area.

For those of you that do attend fashion shows for business reasons, including fashion consultants, you may want to think about attending a fashion show. While these shows are basically immersing us with the latest fashion trends, you will also encounter upcoming designers and their fashion trends as well. Fashion shows are a great source of knowledge for improving one’s fashion sense and whether your business is one of providing expert knowledge of fashion or wanting to appear as such, you best attend. Fashion shows are not only formatted for the demur frame but can also focus on plus sized clothing, work wear, swimwear, eveningwear, weddings, men, and teens.

Those businesses’ that are fashion related most definitely benefit from fashion shows. But that is not to say that you cannot also benefit from attending fashion shows. If you want to look your best and learn how to use the latest trends to accomplish that you may want to attend a fashion show. If your wardrobe is lacking or you don’t really know how to put your wardrobe together to make the pieces you purchase work better together and go farther have no fear there is a fashion show out there to help you learn what you need. You will find that the more you attend fashion shows the more your closets begin to work better for.

All learning and business sense aside Fashion Shows are a fun time. And everyone at one time or another is looking to have a good time. Why not incorporate that with a few friends and you have a fun filled fashion experience. Did you know that fashion shows are held in numerous locations as well as formats? Well of course you know they are held in the fashion capital cities like New York and Paris, but these fashion shows can also be held locally. If you’re up for attending these shows in New York, Paris or even at your local shopping mall, a memorable and fun experience will surely be had by all of you.

Remember “Why do I have to attend a fashion show?” Well, you really do not need to have a reason to attend a fashion show. If you want to attend even if it is to see what it is all about you will want to start making plans to attend as soon as possible.

Gregg Hall is an author living with his beautiful wife and family in Navarre Beach, Florida. Find more about style as well as fashion accessories at http://www.styleandentertainment.com

Article Source:
http://EzineArticles.com/?expert=Gregg_Hall

Biomechanics: Can Table Tennis Skills Be Transferred to Other Racket Sports?

Friday, January 13th, 2012

Can ping pong help me learn tennis? Will racquetball hurt my tennis game? Can badminton help me play better table tennis? These kinds of questions about the transference of skills between racket sports come up all the time. The author has some unique credentials to help answer these questions. We will examine some of the mechanical similarities and differences between racket sports to help answer some of these questions.

To best compare the mechanics of tennis, table tennis, or other racket sports requires a bit of basic kinesiology. If you are standing relaxed with your hands at your sides, palms facing forward, you are in what is called the “Anatomic Position”. If you angle your fingertips away from your thighs, the max being about 45 degrees, that movement is called “Wrist Abduction”. Reversing that small movement is called “Wrist ADDuction”. Kinesiology students remember the difference by visualizing that this body part is being “ADDed” toward the midline, or long axis of the body and like to capitalize the first three letters for clarity.

Wrist posture is one very important difference between table tennis, tennis, racquetball, squash, badminton, and even fencing. Picture a fencer with a sabre or foil in their hand thrusting toward the opponent. In order to make the foil tip reach as far as possible, the wrist must be fully adducted. The wrist posture for table tennis is nearly the same but used for another purpose, not just for extending the reach.

In table tennis, the wrist is adducted to allow it to express whip during forward motion at contact. The legs, torso, shoulder, and arm start the movement and transmit momentum in what is called a “Kinetic Chain”. That chain of movement snaps the table tennis racket like a bullwhip at the ball. This kinetic chain of momentum from the ground, up through the body, then culminating at contact is actually common to most, if not all, contact/collision sports such as football and baseball. In contrast to table tennis, the wrist in tennis is usually “ABDucted”.

With the brief exceptions of reaching defensively to get to a ball or reaching upward for a serve or smash, the wrist posture in tennis is more like holding a hammer, much more “ABDucted”. This posture does several things for a tennis player. First, it makes bearing the extra weight and length of a tennis racket easier by it being above the hand vertically.

Second, an “ABDucted” wrist is a stronger, more controllable wrist posture. It is more able to resist the high impact forces of a tennis ball and also more able to resist the high twisting forces of off center impacts. Obviously, these kinds of impact forces do not exist in table tennis and learning this posture requires a great deal of practice and discipline. Unfortunately, as the author has found, that same “ABDucted” wrist discipline painstakingly learned to play better tennis is difficult to set aside when one tries to play ping pong with its “ADDucted” wrist.

This is THE main complaint of table tennis coaches, when teaching those who have come from tennis, that they must constantly remind them to “drop” or “ADDuct” the wrist. The author’s own ping pong coaches just smile and point now! In the authors theoretical and practical opinion, It appears that among racket sports, tennis requires the most discipline in terms of wrist “ABDuction”. Tennis, and perhaps ping pong, may also require more discipline in its strokes in general. Again, some additional basic kinesiology is useful.

From the “Anatomic Position” described above, if you bend your wrists so that your palms face upward, you are FLEXING your wrists. When you return your hands to the position in which your fingers point toward the floor, you are EXTENDING your wrists. When you rotate your forearms so that your thumbs are next to your thighs and your palms face behind you, you are PRONATING your forearms. The opposite movement is called SUPINATION. Both PRONATION and SUPINATION are defined by the two bones in the forearm rotating around each other, movements which are distinct but often confused with flexing the wrist.

Because the target for badminton, squash, and racquetball is so large, acceleration of the racket and contact speed is usually top priority. To do that, both flexion and pronation is used in the forearm to obtain the highest velocity. The target in tennis and table tennis is smaller than the other sports and maximum racket velocity is less often desired. The notable exceptions are the tennis serve and smash, but even those strokes generate racket velocity by almost exclusively using PRONATION, not FLEXION of the wrist. Pronation is also the dominant forearm movement in throwing a fast baseball.

What does this tell us about transferring skills from one sport to another? Does this make one racket sport easier to learn if you are already familiar with another? These are obviously difficult and complex questions even for a biomechanical specialist in racket sports, but if we isolate just the differences discussed here, one path to the answers can be found.

When it comes to the wrist and forearm discipline described above, we can assume that it is more difficult to acquire discipline than to suspend it. For that reason it follows that it is easier to learn racquetball, badminton, and squash AFTER learning tennis or table tennis. Conversely, it is more difficult to acquire the forearm discipline required in tennis and table tennis, AFTER learning the other sports which emphasize laxity of both forearm motions described here.

Beyond its biomechanical logic, this principle is born out in the author’s personal experience in racket sports and over 30 years of coaching. His tournament experience in racquetball followed that of tennis and it always seemed easy to relax the discipline of tennis to “snap” at maximum velocity at a racquetball. Over these years many students struggled to learn the additional discipline of tennis after the other sports. In short, the author recommends learning tennis and/or table tennis BEFORE branching out into the other sports that are dominated by whipping arm swings.

Jonathan Bailin, Ph.D. received his doctorate in Biomechanics/Exercise Physiology while coaching tennis at the University of Southern California. He also taught racket sports to future coaches and broadcasters at USC and played in many handball, table tennis, racquetball, and college tennis events. Currently, Dr. Bailin operates a tennis coaching business in Marina del Rey, California, publishes research, consults for corporations in ergonomics, and enjoys recreational table tennis locally.

Dr. Bailin published TableTennisMenace.com when he rediscovered his first childhood passion, ping pong. On this site he uses his expertise to better guide consumers to only the best products for them. He pre-select only the best and most popular ping pong tables, table tennis rackets, ping pong balls, and accessories from the most respected suppliers and gives expert advice on product combinations.

Because of the sport’s universal appeal, modest space requirements, and potential to fight inactivity, he truly feels that whether you call it “Ping Pong” or “Table Tennis”, anyone can “Be a Menace” at http://www.TableTennisMenace.com.

Article Source:
http://EzineArticles.com/?expert=Jonathan_Bailin,_Ph.D.

Fashion Marketing – Fashion Stores Meet Niche Marketing, Pareto, and the Long Tail

Tuesday, January 10th, 2012

Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? How can big online retailers and local fashion stores benefit from internet niches?

I like reading about pragmatic ideas to boost online sales of fashion goods, from apparel to accessories. I think that too much time is wasted in theorizing about internet marketing, and not acting about it.

Yet, I am going to talk about hard-core statisical studies and hype. Why?

Because I found in this month’s INC. magazine an article about niche marketing that made me connect together a lot of issues facing local apparel stores as well as big online fashion retailers.

Make money online by not carrying best-sellers

First, the article titled “A world without bestsellers” dabbles with buying patterns specific to internet consumers.

These patterns make up the Long Tail. You may or you may not know about it. For a concise explanation, go the Long Tail page on Wikipedia. Let’s just say that consumers can find and buy online products that a regular store could not carry. For instance, 40% of Amazon.com’s book sales reportedly consist in unknown titles that your regular Barnes and Noble cannot afford to carry in the bookstore next door.

The same seem to apply to fashion goods. For instance, in the INC. article, Zappos’ Tony Hsieh says that:

“Today the company sells more than three million products across 1,000 brands. The top 20 percent of products account for half of revenue, the bottom 80 percent, the other half.”

So, at Zappos, the 20 best-selling items represent only 50% of the revenues. This is a far-cry from the usual 80/20 rule that usually applies offline, when the top 20 best-sellers make up 80% of the revenues. The 80/20 rule is drawn from the works of economist Pareto.

Online sales of fashion goods make Pareto Principle redundant

This is the gist of a February 2007 study called “Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales.” It was written by researchers at the Sloan School of Management at the MIT. Better, this study is based on “several years of sales data at a private-label women’s clothing company that offered the same merchandise through its catalog and its Internet store.”

Fashion goods are really at the forefront of this trend. Think about all the sites of the specialty sites that have sprung up, from sites selling discontinued lines of products to sites selling only to a sub-demographic. Buyers will turn to the web for hard-to-find glasses or for styles that regular retailers would deem too original to carry.

A company called Niche Retail is specialized in doing just that. The company says that they actually avoid carrying best-sellers, as big retailers can usually manage to kill the business by discounting the most sought-after items. By the way, Niche Retail’s logo reprents the Long Tail graph.

Style is a personal matter. Fashion professionals did not wait for the Long Tail theory to launch niche product lines. But the internet does offer interesting further niche opportunities:

- established brands and big online retailers can find relevant niche sites for some of their product lines

- local fashion stores are indeed niches themselves; they can use the internet to get more exposure

Big brands and retailers going after niche consumers

This very site spends time presenting you new fashion blogs, new fashion sites, and new fashion communities (see Fashion 2.0). Because fashion can get very personal, it has always been a good conversation topic. Now, the internet allows you to become a fashion critique in a snap. Big fashion actors can go after these niche sites to get their attention.

For instance, niche TV channels are popping up on the internet, due to the low barrier of entry, as reported in this article of the Wall Street Journal. The newspaper gives the example of clothing chain Express sponsoring the Ford Models web tv. I would add the example of “Ask a Gay Man”, the colorful and popular fashion critique show on YouTube (see my previous note on the subject), which has gotten founder William Sledd a TV deal with Bravo.

But you not have to be big to go after these niche sites. For instance, Ujeans, a made-to-order jeans company sponsors competitions on social network site StyleMob (“a new community for street fashion inspiration”).

Local fashion stores are so niche

I see here a chance for local apparel stores as well: a niche can be geographic.

A local store owner may be the best person to know what senior citizens like wearing in the Boca Raton area. Why not put up a website, where you can share your expertise? When local people use Google to find information about clothes they like, they will find your website, enjoy your expertise, and visit your shop.

Marketers are encouraging local stores to go online and advertise. A book called Marketing your retail store in the internet age does a great job of giving pragmatic and inexpensive tips to local store owners. Meanwhile, Google is pushing local ads heavily. Its AdWords system allows you to display your ad only to people searching from your zip code. Moreover, Google Maps allows you to mention your store in the popular map system, so that when people search for “women’s fashion, 97108″, your store shows up.

No wonder that local advertising on the internet is booming. According to eMarketer, local online advertising spending in the US will reach $2.9 billion in 2007. Local search is great for a local fashion store or a geographical niche site. One of the best resources about the subject, with how-to-s and advice, is Clickz’s Local Search column.

Fashion sales are booming online and online fashion marketing may be one of the hottest topics right now.

Thibault Masson is the creator of Fashion-Fox.com, the site where Fashion meets Online Marketing.

Article Source:
http://EzineArticles.com/?expert=Thibault_Masson

Building an AdSense Business With Free Blogs

Sunday, January 8th, 2012

I feel like it’s about time that I paid back to the community for all of the knowledge and help that I received along the way. Hopefully this post will help you get started in the AdSense business even if you have little or no money to spare but desperately want to try your hand at it.

Normally Google won’t approve AdSense applications for free websites, but there is one exception. So if you’re short on cash for hosting and are eager to get started, you might give this a try.

Blogger.com Blogs

Not long after Google bought Blogger.com, they made AdSense available to Blogger blog owners. Blogger is great because it has an easy interface, Google and Yahoo crawl the blogs quickly, and best of all if you’re broke–they’re free, and Google loves to give out AdSense accounts to Blogger owners. :)

So if you’re looking to get started with AdSense and not spend much money, Blogger is a great way to get started.

Before I talk about how to setup a Blogger blog for AdSense, though, let me tell you what an RSS feed is and how it works. If you already know this you can skip ahead. I make reference to this in the setup instructions, so it’s important to understand.

An RSS feed (as it applies to a blog) is basically a list of all of the recent posts made to your blog. People can use “RSS Aggregators” (software that continually checks up on your RSS feed to see if there’s anything new) to keep up with new posts on your blog. Websites will also want to publish your RSS feed on their sites if your content is good. This gives them fresh content for their visitors. And we all know that content is King in the world of website building.

Blogger blogs come with an RSS feed built-in, and you can use this to your advantage to generate traffic to your blog. I’ll discuss that in a bit, but first let’s get into building the blog.

Create Your Blogger.com Account

Determine Your Blog Topic First

Before you create the blog, you need to figure out what topic the blog will focus on. Think about your skills or hobbies that you’re really good at. You might not be a mechanic, but if you’re really good at working on cars on the weekend, and you love to do it, that would make a great blog topic. Brainstorm your skills and interests to determine what you would enjoy writing about. It’s important that you like to write about it, since you will have to do so to build up the blog!

I will say this: If you have some knowledge on a commercial or industrial topic, this will usually get higher paying AdSense ads. But a hobby blog can do very well also (I know this from experience!).

Create the Blog

Once you have a topic chosen, it only takes about 5 minutes to setup a blog. From the Blogger homepage click the “Create Your Blog Now” link and follow the blog wizard instructions. I won’t get into detail about them because it’s pretty straight-forward, but there are a few points I want to make.

First of all, when you choose your blog URL, make sure that the URL contains the keywords for your topic. For example, if you’re creating a blog about health insurance, “healthinsurance.blogspot.com” is ideal, or “health-insurance” or even “health-insurance-blog” or “health-insurance-12345”. Just make sure that your keywords are in the URL, that will help you be found when people search for your keywords in the search engines.

Also, be sure to pick one of the professional looking templates. I suggest you just pick the plain-white one that is first in the list of templates when you’re creating the blog. Once the blog is created, then click on the “Templates” tab and select one of the nicer ones shown there. I’m not sure why Blogger doesn’t show you all of the available templates in the blog setup wizard, but they don’t.

The Settings Tab.

A discussion of the important points of each settings tab is outlined below.

Basic

On the “Basic” settings tab, set your blog title to the keywords you want to show up for in the search engines. That will help you get ranked.

Give a good, detailed description about the benefits of reading your blog daily. You want to get people to add your RSS feed to their aggregators and websites so you can get traffic, and this will help.

Answer “Yes” to the question “Add your Blog to our listings?”. This will have your blog appear on the main page of Blogger when you make new posts (albeit for a brief period of time), and allow people to search and find your blog using Blogger’s search tool.

One other, lesser known detail about setting that question to “Yes” is that if you set it to “No” Blogger will shove “nofollow/noindex” meta-tags into your blog template header, which will prevent your site from getting crawled or indexed. I believe this was done to fight what Blogger called “spam blogs”.

Publishing

Set the “Notify Weblogs” setting to “Yes”. This will send a notification to Weblogs every time you make a new post. Weblogs is a site that lets people (and search engine crawlers) know when new content appears on a blog. You want the crawlers (and visitors) to hit your pages when you add new content, so be sure this is set to Yes.

Formatting

You can do what you want on this tab–I personally set the number of posts on the main page to between three and five.

Comments

Allow comments unless your blog topic is really controversial and you’re likely to get a lot of flaming (people lashing out at you for what you have to say). Allowing comments is good because it gives more food to the search engines and keeps your blog updating and fresh even when you’re not posting to it.

I usually let anyone comment, and don’t limit it.

Don’t show the comments in a pop-up window, because that will prevent the crawlers from being able to get to the content since it’s javascript-based.

If you’re concerned that people might flame you, but you want to allow comments, enable comment moderation so that you have to approve each comment that is added before it goes live.

If you want to be notified when a comment is made, set the Comment Notification Address to your email address.

Archiving

Set your archiving to daily if you post every day, or weekly if you only post every few days. If you post every day daily is the best way to go, because it gives the search engines more unique pages to crawl and index. More unique content means more traffic to your blog and more clicks on your AdSense ads (I’ll get to adding your AdSense to the template in a bit).

If you don’t do a daily archive (and maybe even if you do), enable post pages so that each post will still have its own unique page even if multiple posts appear on the same archive page. Having multiple posts on one archive page is not a bad thing if you have post pages enabled, since the posts tied all together make for yet another unique page on the blog.

Site Feed

Definitely enable the site feed. If your posts tend to be very short, you might enable full descriptions. But if you have long posts (which I recommend), do not enable the full feed, use the short feed. Here’s why:

If you put the full post in your RSS feed, then the person reading the feed doesn’t have a reason to go back to your blog since they have already read the full post. No visitors to the blog means no clicks on your ads. AdSense has an “AdSense For Feeds” in beta testing, but it’s not open to all publishers yet, so at least for now you need to induce people to visit the blog.

If they can only read part of the blog post, then if they want the whole story they will need to go to your blog. You can plan for this by making sure that your title and the first 255 characters (about the first 50 words) really pull in the reader’s attention. You need to use those first 50 words to make them just have to read the rest.

Also, if your RSS feed appears on websites, you don’t want to give away the farm by showing the whole post. You’re letting websites use your feed so you can get clicks on the posts in that feed and get visitors to your site to build AdSense revenue.

So set the “Descriptions” to Short, write long posts and make the title and the first 50 words count.

The Templates Tab

If you haven’t already picked a nice template from the list, click on the “Pick New” link under the templates tab and select one of the templates that you like and that fits your topic.

If you don’t already have an AdSense account, you can click on the “AdSense” link and apply for one straight from the blog instead of having to go to Google.com to apply. That’s how badly Google wants Blogger blog owners to use AdSense on their blogs! :)

Once you’ve done that, it’s time to paste your AdSense code into your template. Click on the “Edit Current” link if you’re not already there.

There are two methods of setting up your template. You will generate the most clicks by doing the following:

1) Find the section of the template that looks like this:

<!-- Begin #main - Contains main-column blog content --> <div id="main"> <div id="main2"> <p>2) Paste your AdSense code for a 336&#215;280 large rectangle directly after the second <div> tag. Be sure to format the colors of the AdSense to blend in with the background of your blog for maximum results. </p> <p>3) Optionally, if you want to show a second 336&#215;280 block at the bottom of the list of posts, look for this code in the template: </p> <p><xmp>

Put your AdSense code between the

tag and the first

tag.

Click the “Preview” button to make sure the AdSense blocks look correct and did not mess up the look of the template. If all is well, click “Save Template Changes”.

Note: Once you’ve made changes to your template, if you go and select a different template with the “Pick New” link it will overwrite your changes and you will have to put your AdSense code back into the template.

Setup Your Profile

Once your blog is setup, you want to setup your profile. To do this, click the “Back to Dashboard” link at the top of the browser window. Once at the dashboard, click on the “Edit Profile” link in the right hand column.

Check the “Share my Profile” box, and the “Show my Real name” box, unless you have a really good reason not to. It helps build trust if you have this information showing on your blog because people can see you’re a real person and not some anonymous nobody. Your profile by default will be shown on your blog.

If you don’t mind people contacting you via email, you can select “Show my email address”.

Click “Select blogs to display” and make sure that your new blog is checked.

If you have a photograph somewhere on a website, you can point to it with the Photo URL. I recommend doing this because again, it builds trust and makes you more real and personal to your readers. If you don’t have a picture on the web, or don’t have a website, I’ll gladly host a picture of you on one of my servers for free. Sticky-mail me and we’ll arrange it. Just one of my little ways of paying back to the Webmasterworld community. :)

Go through and fill out the rest of the information. Focus on the “About Me” box, because that will show on your blog pages. Use that description to establish yourself as an expert on the topic that your blog is about. People like to know that they’re reading an expert opinion that they can trust. This box is your chance to prove you have an expert opinion!

Save your profile when you’re finished.

Getting Traffic to Your Blog

Once your blog is properly configured, spend about a week making a good, informative post or two per day. You don’t want to go advertising an empty blog, so it pays to make some good posts first.

You can post to the blog by clicking the “Posting” tab. Make your title be eye-catching while still containing the keywords that the post is most relevant to. For example, if your post is going to be about how to build blue widgets from scratch, and you want to be found when people search the engines for “Build blue widgets”, try and make your title at least start with those keywords. For example, “Build blue widgets – from scratch”. The dashes help the search engines differentiate the keywords from the rest of the title.

You might get some stray traffic from people searching for blogs on Blogger, and your posts appearing in the “most recent posts” list, so don’t be surprised if you get some traffic and AdSense clicks even before you start advertising.

Submit Your Blog to Blog Directories

To get the traffic rolling you need to submit your blog’s RSS feed to as many Blog Directories as you can. If you search Google for “RSS submission site”, the number one result as of right now lists off 55 directories that you can submit your feed to.

With a Blogger blog, your RSS feed is always your blog url plus “/atom.xml”. For example, if your blog url is:

http://myblog.blogspot.com/

Your RSS feed url is:

http://myblog.blogspot.com/atom.xml

This is very important, because it will help attract the attention of the search engines as well as get your blog noticed by people who are searching for information and for content for their websites.

All of this will result in getting in-bound links to your site. Most people will use the title of your blog as the link text for the link to your site, and that’s why it’s important for your title to be the keywords that you want your blog homepage to rank for in the search engines. Having in-bound links that contain the keywords you want to rank for is a very powerful way to get ranked well. I have blogs that rank on the first page of search results for my keywords because of this (some even in the first or second position).

But you don’t want to sit around and wait for the links to start to gather. You want to…

Trade Links With Related Websites

Another thing I do to help get my blog ranked is to trade links with other webmasters who have sites on similar topics. I find them by searching for the keywords I want to rank for. If the blog category is not a competitive, commercial category, you can write directly to the webmasters of the top 20 – 50 results and see if they will exchange links with you.

If it’s a more competitive, commercial category, you can find out who links to the top websites for your keywords by searching for “link:[http://www.yourcompetitor.com/]”. That will show a list of URLs that link to your competition. Write to the webmasters who own those linking sites and see if they will trade links with you, too.

When you request a link exchange, be sure and make the request personal. Mention something that you like about the webmaster’s site and why you think that your blog is a good match for a link. You might even go a step further and put up a link to the webmaster’s site before emailing them. That way you can say “I’ve already put up a link to your site on my blog and wanted to see if you felt that my blog was a good match for a link back from your site”–or something like that. Take the first step, it’s a good gesture and it helps you get more links. Of course, if they don’t agree you can always take their link down. ;)

If they agree to exchange links, make sure that you have them link to your site using the keywords that you want to rank for. For example, if you want your blog to rank well for “Home Made Widgets”, be sure to have them use the link text “Home Made Widgets”.

You can manually insert the webmaster’s link and description text into your blog by modifying your template. I try to put it in the left or right hand column just below the archive links. To do this, modify your template and look for this code:

And finally, below the links, add this:

Every time you make a new link exchange with a webmaster, just go in and repeat the

  • code with the new link and description just above the tag.

    The more competitive your blog topic is, the more links you will need to get to rank well. But if your posts are informative, witty and humorous where appropriate, word will soon spread about your blog and your traffic will grow as people link to you without you even asking for a link. Growth in traffic means growth in AdSense revenue.

    Concluding Comments

    I hope this tutorial will help some of you who are on a restricted budget and just getting started with AdSense to start making some money by creating quality blogs at Blogger.

    It takes some time and effort to make good informative posts, but once you have learned to create one successful blog you can repeat the process and create another, and another, until you achieve enough success to start putting up your blogs at your own domain name instead of “yourblog.blogger.com”. Blogger lets you do that, too, but that’s a subject for another post. :)

    Here’s to your success!